A public school educated Advertising Film Maker teamed up with a writer from a small town called Limdi in Gujarat in the year 2000 to start Optimystix with the clear intention of creating world class Entertainment for TV Networks. The diversity of the founders is still the hallmark of the company. Optimystix has produced Hi End Shiny Floor entertainment like Indian Idol Season 1 to Papad Pol a Daily Drama Series aimed at predominantly Gujarati Audiences. The people who form the Optimystix team reflect the diversity too. The team is made of Senior Managers who held Senior Networks jobs to homegrown leaders who started their innings at Optimystix.