Our earlier startup (Driven) started out as an on-demand driver service and built a driving analytics module to help track and train our drivers using their smartphone sensors. While doing so, we realised that there was a distinct lack of a similar scientific metric to quantify and judge driving behaviour as well as to identify and train drivers in areas which require improvement. With VA, we are tapping into smartphone sensor data to provide actionable insights about driving habits and road conditions. Creating comprehensive driving profiles and providing exact data-driven feedback to businesses to train their drivers is a part of the product suite we are building.