Lets start with a cliché. The world changes every day. This is especially true for design and media. Each day, newer, better tools and platforms appear in the market. Methodologies and concepts mutate in order to adapt to these changes. Seen in this context, businesses are always in search of a creative partner an agency that can keep abreast of happenings and unfailingly deliver the goods. As far as we are concerned, this is the easy part. Its not really difficult to keep track of changes. Nor is it difficult to satisfy typical quality benchmarks. The difficult part is infusing freshness into the soul of a creative piece of work. That requires free thinkers. Over the years, we at Unplugged have formed a team of such free thinkers.