The name P(x) came from the mathematical term f(x), a function of variable x. It’s pronounced as p of x. ‘P’s are the pillars of marketing and x is a variable representing the TG, offerings and the situation. Every marketer plays with these variables to create suitable equations. At P(x) our endeavour is to create the best equation for our clients which enables the intersection with their stakeholders. In short, we are a crazy bunch of Brand Intersection Planners. Harnessing the power of the youth and their exuberance to create has given P(x) an edge. An edge that translates into new thoughts and ideas. P(x) is not just an advertising agency or a creative services boutique. We are a brand incubator and a marketing strategy partner.