‘Mrida’ in Sanskrit means ‘Soil’. And that, in a single word encapsulates what we stand for. We work at the ground level, close to the soil. Our work is directed mainly at the Base of the Pyramid (BOP) – our core customers. Our product offerings emanate, literally as well as figuratively, from the soil. As they say, “We come from the Soil. And we will ultimately go back to it”. Well – Mrida as a business, is inspired by the soil…..!