Jaipur Rugs is one of the leading manufacturers of handmade carpets based at Jaipur (Rajasthan). The company specializes in hand-knotted carpets and is known globally as a category leader. Over the years, Jaipur Rugs has continued to perfect techniques and to carry forward the rich heritage of designs into homes and businesses in more than 30 countries all around the globe. It is famous across the world for its Social Entrepreneurship Model which has changed the life of more than 40000 artisans. This model has given themes to various case studies and articles. It has been featured in the fifth edition of Management Guru Prof CK Prahalad famous book titled: The fortune at the bottom of the pyramid Mr. N. K. Chaudhary, CMD- Jaipur Rugs, has been the recipient of Ernst &amp; Young Entrepreneur of the Year 2010 Start-up Award and Distinguished Entrepreneurship Award (PHD Chamber Annual Awards for Excellence 2010). The group also runs Jaipur Rugs Foundation, a national level NGO since 2004. JRF is weaving livelihood possibilities to provide sustainability at grassroots level.